The skincare category thrived during the pandemic, even as other beauty segments faltered. As we head into 2024, this will continue, supercharged by brands that honestly address differing skincare needs by ethnicity, gender and age and through products reflecting post-pandemic lifestyles.
Join Jenni Middleton, WGSN Director of Beauty, at Cosmoprof Asia Digital Week as she explores the key consumer and lifestyle shifts, what they mean for skincare, and the opportunities they create.
Jenni helps clients respond to the fast pace of change in product design, consumer demand and retail. She heads up a team of beauty, sustainability and forecasting experts to let businesses know what to launch and when to launch it. Championing the role the beauty industry plays in supporting physical and mental wellbeing, Jenni guides businesses towards ethical and sustainable best practice. She has presented at international conferences on retail, health and beauty for over 20 years, as well as leading consultancy projects for global businesses.
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