A New Era for Digital Retail

10 NOVEMBER 2021 | 16:00 - 16:30 (HKT/UTC+8)



A New Era for Digital Retail


Join Melissa Hago, VP of Beauty & Wellness at Fashion Snoops, and Florence Bernardin, General Manager at Asia Cosme Lab, as they explore evolving trends within the "new normal" of digital beauty retail. As our lives increasingly adapt and technology evolves, this CosmoTalks will present key consumer shifts within this new digital era, like phygital experiences, beauty delivery services, nfts, consumer engagement and more.



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Speaker Profile




Melissa Hago

Vice President and Creative Director of Beauty & Wellness


Melissa Hago is the VP and Creative Director of Beauty & Wellness at Fashion Snoops and has been in the trend forecasting industry for over 15 years. As an industry insider, she is constantly exposed to the latest innovations and trends providing story narratives and recommendations for product development. She launched the Beauty section within Fashion Snoops in 2011 after seeing a need for specific beauty, wellness, and packaging focused trend forecasting. Hago has traveled extensively to over 50 countries, immersing herself in various global cultures and providing global coverage of events and tradeshows. She is a graduate of the Fashion Institute of Technology and holds a certificate in Fashion Makeup Artistry from Make-up Designory.

Florence Bernardin

General Manager

Asia Cosme Lab

Florence BERNARDIN founded in 2003, Information et Inspiration alias Asia Cosme Lab, a Franco-Asian team of experts entirely dedicated to monitor and follow Asian cosmetics markets

Fluent in Japanese language, she is a Marketing graduate from a French business school, 13 years of professional experience working for Kao Corporation, a major Japanese company. Since 18 years, Florence Bernardin is General Manager of Asia Cosme Lab and is recognized as an Asian expert in the beauty industry. The unique work and analyses provided by Florence BERNARDIN and her team focus on hunting and decoding innovative aspects in cosmetics products. She spotlights trends, innovation, evolution and influential approaches from Asia, which is now considered as the real new beauty world.