Beauty Brands: The design commitment to make-up the future

10 NOVEMBER 2020 | 13:00 - 13:30 (HKT/UTC+8)



Beauty Brands: The design commitment to make-up the future


To be committed and involved to a mission, a cause, an idea or an ideal is the vision that lies behind centdegrés' moto ‘Creative Activist’. Believing in creation as a strategic tool for brands’ development, while underlining the importance of bold, audacious actions that build the specificities of a brand is the frame that the design firm wants to shape brands. Commitment is undoubtedly becoming a key element in promoting and emphasising the messages of brands that are seeking an emotional connection with their audience. With integrity, Porcelain has been a reference of how a firm stance, voiced through design, leads to brand that successfully replies to a demanding audience and fully embrace its messages. Proudly.



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Speaker Profile




Matthieu Rochette-Schneider

General Manager - China & South Asia


French architect and designer, Matthieu Rochette-Schneider has been managing and developing eight Asian subsidiaries of the independent brand intelligence and design firm - Centdegrés since 2013.

With five agencies in Mainland China, he supports many prestigious international clients throughout Asia. From China to Vietnam (via Indonesia and Hong Kong), he approaches each visionary and ambitious cosmetic, fashion, and F&B project with a precise motto: "Innovate and create to grow local brands globally."

Pauline Ng

Founder/Managing Director


After graduating from Singapore Management University, Pauline decided to forgo job opportunities at a Melbourne-based HR consultancy firm and another international marketing firm to take the road less travelled, despite difficult economic times in 2009.

Instead, with a penchant for business management, love for Biology, and influence from her mother Jenny Teng’s conviction to help promote natural beauty, she set up Porcelain in 2009 at 23 years old.

Their belief in healthy, natural beauty perpetuates across four Porcelain’s three spas in Singapore and its skincare line. A strong advocate of beauty from within, Pauline encourages foundation-free confidence through customized skincare regimes to correct — rather than conceal — facial flaws.

At 26, Pauline led Porcelain to cross the S$1 million mark in revenue, while continuing to push the boundaries within. Under her leadership, growing from a 2-man team to a company of 50 today.Her relentless drive to achieve service perfection helped Porcelain land the prestigious Best Luxury Spa in Asia award for 8 consecutive years from 2013 to 2019. Porcelain is also a recognized spa with more than 70 media accolades and was featured in the Louis Vuitton City Guide (Singapore edition), BBC, Forbes, etc.