Michael Nolte, Creative Director, presents BEAUTYSTREAMS’ forecast of how societal and consumer lifestyle trends will impact the future of fragrance.Even though fragrance is still considered a luxury item in many ways, it has developed in a new fashion, driven by new consumer attitudes and mindsets for whom finding emotional comfort, safety, and a sense of inner peace has become a priority. Consequently, the mere definition of luxury has changed fundamentally, and with it, the notion of indulgence.

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