From Green to Clean Beauty and What’s Next?

11 NOVEMBER 2020 | 10:00 - 10:30 (HKT/UTC+8)



From Green to Clean Beauty and What’s Next?


Green Beauty has been the industry buzz word over the past decade, with the belief that natural is the best for our skins. However, in recent years, the lack of regulations on certifications and testing has taken the shine off, as the industry has questioned whether organic ingredients are the safest. Clean Beauty is the current trend that emphasizes on minimalism, simplicity and efficacy of the whole supply chain, regardless of whether the products are natural or synthetic. In Euromonitor’s presentation, we will explore the movement from Green to Clean Beauty through brand and product examples, and dive into the latest concept of Conscious Beauty – a 360 approach that focuses on the public’s understanding and awareness, to respond to one’s needs and the environment.



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Speaker Profile




Jane Zhang



Jane Zhang is an Analyst specializing in Beauty & Fashion industries at Euromonitor International, Hong Kong. Jane offers strategic market trends and insights across multiple industries including Personal Accessories & Eyewear, Consumer Health, Beauty and Personal Care and Apparel. Before joining Euromonitor, Jane worked in leading market research agencies, focusing on consumer insights and strategic marketing development for beauty and luxury brands.