Ecommerce customer behaviour - APAC & China in the new normal

12 NOVEMBER 2020 | 10:00 - 10:30 (HKT/UTC+8)



Ecommerce customer behaviour - APAC & China in the new normal


eCommerce is one of the fast growing channel especially in Asia Beauty. Unlike any other part of the world, Beauty category is the pioneering category for eCommerce within FMCG which is why it is vital to understand how the shoppers and categories evolve in Beauty eCommerce. This paper aims to help you gain insight on where we are now and where we are headed by cross comparing different countries within Asia. By investigating the most advanced digital country like Korea and China to quickly catching up countries like SEA, we can learn across and prepare ourselves wisely to ride the wave of new digital era which have further accelerated and enforced since COVID 19.



Event Partner:



Speaker Profile




Ashley Kang

Head of Beauty sector APAC (Worldpanel division)


Ashley has been working in the behavior research in the past 15 years with some prior background in IT consulting and B2B Solution brand management.

In the recent 8 years her focus has been on Beauty sector working closely with top tier companies trying to understand how consumers behave and influence across countries in the wider Asia region.