eCommerce is one of the fast growing channel especially in Asia Beauty. Unlike any other part of the world, Beauty category is the pioneering category for eCommerce within FMCG which is why it is vital to understand how the shoppers and categories evolve in Beauty eCommerce. This paper aims to help you gain insight on where we are now and where we are headed by cross comparing different countries within Asia. By investigating the most advanced digital country like Korea and China to quickly catching up countries like SEA, we can learn across and prepare ourselves wisely to ride the wave of new digital era which have further accelerated and enforced since COVID 19.

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