How Beauty AI & AR Phygital and Mobile Technology Reinvent Customer Shopping Journey?

12 NOVEMBER 2020 | 13:00 - 13:30 (HKT/UTC+8)



How Beauty AI & AR Phygital and Mobile Technology Reinvent Customer Shopping Journey?


Discover how the latest must-have phygital experiences can help the brands create innovative consumer experience in the post COVID-19 era. Perfect Corp and Sephora China will share real life examples of digital solutions for the brands to actively take part in the paradigm shift.



Event Partner:



Speaker Profile




Louis Chen

Senior Vice President & Chief Strategy Officer


Louis Chen has worked in the digital technology industry for 20 years, gaining experience in the fields of video technology, augmented reality, and artificial intelligence. As a seasoned business development professional, Louis has built a reputation for developing business strategies, incubating new business models, and building new partnerships. Currently working as a SVP and Chief Strategy Officer at Perfect Corp., Louis is passionate about beauty tech, and bringing continual technologies advancements to the beauty brands.

Chloe Wang

Senior Omni-Channel Innovation Manager


Chloe is currently running Omni-Channel Innovation team at Sephora in China, where she leverages the latest technology to solve pain-points and create delight in consumer journey across all omni touch points. Prior to this role, she worked in Product Marketing at fast growing internet companies such as Twitter and Grab, building product positioning and leading product launches across Asia. She started her career officially as a TV news reporter at Singapore’s national TV station – Channel News Asia, covering financial news. Before that, she’s had a short stint in Italy working for a high-end fashion company. She holds a Bachelor degree from the National University of Singapore in Economics.