On trend: The evolving Beauty consumer

28 JUNE 2022 | 15:30 - 16:00 (HKT/UTC+8)



On trend: The evolving Beauty consumer


Before COVID-19, the Beauty sector was the fastest growing part of the FMCG industry. But the pandemic changed that. Masks went on. Lockdowns came in. And one of the best performing sectors suddenly found itself struggling in the face of people going out less often and using fewer products.

Fortunately, the Beauty sector is on the road to recovery, and we are seeing consumer trends diverge in two distinct directions – simplification and sophistication.

Ashley Kang will be taking you through the latest purchase and usage trends from the sector including:

- A look at the size and growth of the main categories making up the sector
- How changing usage occasions impact the value of the categories
- Understanding the different factors driving changes in behaviour such as longer hair amongst females and an increasing number of people with facial skin conditions
- The trends towards ‘natural looking beauty’ and how this differs across the world


Event Partner:


Speaker Profile




Ashley Kang

Worldpanel Division, Kantar

Ms. Ashley Kang, currently leading the Beauty sector for Kantar globally, Ashley creates strategies to accelerate growth and build currency in both offer and people. With over 15 years of experience in the field of FMCG, she has specialized in the Beauty sector in the last 10 years. She has also worked on various types of Beauty related projects across Asia and Global building brand and retail strategies.