APAC Influencer Marketing Trends and Tactics 2022


5 JULY 2022 | 15:30 - 16:00 (HKT/UTC+8)

COSMOTALKS - THE VIRTUAL SERIES

LANGUAGE: ENGLISH

APAC Influencer Marketing Trends and Tactics 2022

Join Kim Leitzes, Managing Director APAC at Launchmetrics, for a deep dive into the ever-changing Influencer Marketing Trends & Tactics that are most prevalent in APAC, along with highlighting some key strategies that are leading in 2022. 

 

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Speaker Profile

Kim Leitzes

Managing Director APAC Launchmetrics

Kim Leitzes

Kim Leitzes - APAC Managing Director of Launchmetrics and CEO & Founder of China’s premier influencer analytics platform, PARKLU - a pioneer and leading authority in China’s KOL industry defining how fashion, luxury and beauty executives understand and leverage influencers in China and Asia. 

Launchmetrics is the undisputed category leader in brand performance for fashion, luxury and beauty, helping brands to inspire more than 1B consumers everyday with solutions, content and data, and offering the only end-to-end solution to measure brand performance.  Since 2019, Launchmetrics’ Brand Performance Cloud (BPC) has included PARKLU, first founded by Leitzes in 2011. PARKLU analyzes and monitors Key Opinion Leaders (KOLs) ⁠across all of China’s major social media platforms, including WeChat, Douyin (TikTok), Weibo, RED, and Bilibili.  With over 300,000 Chinese KOLs in its coverage, Launchmetrics is the only player to measure cross-Voice performance with a consistent metric on a global scale, offering invaluable analysis for brands looking to improve their global performance in China and beyond. 


Before founding PARKLU, Kim held roles as an investment banker, strategy executive and consumer & retail analyst in New York, where she accumulated her analytical and industry knowledge for the beauty, fashion and retail industry.  Kim holds a Bachelor’s degree in Economics from The Wharton School of the University of Pennsylvania.