The Allure of Intelligent Cosmetic

11 NOVEMBER 2020 | 16:00 - 16:20 (HKT/UTC+8)


makeup demonstration


Diego dalla Palma Group - Cosmetica Srl is a historic Italian brand known for its expertise in makeup, skincare and hair care. Its long experience allowed the iconic brand to create an all-round beauty world renowned for the high professionalism and performance of its products.

Diego dalla Palma Milano offers a wide range of beauty products, designed and tested in the laboratory for high-level performance. The skincare line features different types of products, suitable for all skin types, from the youngest to the most mature; the hair care range is designed to treat of all types of hair, curly, straight, short, long, dry or oily; the makeup products fully reflect the company's philosophy: to enhance the beauty of every woman, give each of them the opportunity to express themselves through different makeup looks characterised by professional performance that anyone can afford.

The values of Diego dalla Palma Milano have always been elegance, creativity and the search for beauty in every woman. Unique, one-of-a-kind beauty free from the dominant beauty standards. This is exactly what Diego dalla Palma Milano has always been committed to do: helping every woman find her own personal beauty, enhancing it with products that are democratic, affordable and that keep up with innovations in the cosmetic field to offer every woman the best professional performance.


Event Partner:







Gianluca Oddi

International Beauty Ambassador, DIEGO DALLA PALMA MILANO

Gianluca Oddi is a multifaceted artist with a natural talent for bringing faces to life through his artistic flair and inspiration for make-up, portrait making and graphic illustrations.
Gianluca approached the art of make up for the first time assisting senior make-up artists at Italian designers' fashion shows: Laura Biagiotti, Fendi, Fausto Sarli, Giorgio Armani and Jenny.
He started then a full time partnership with the Italian make-up brand Diego Dalla Palma Milano as make-up artist, experiencing beauty events and participating in many co-marketing events with the Italian magazine Vogue Sposa, and the fashion runaways for the designers Dilek Hanif in Paris and CNC in Italy.

A position built on his artistic experience where he was instrumental in rising awareness of the brand, in charge of communication with the international press and becoming the official ambassador for the brand's partnership with Alitalia, as the co-creator and co-designer of the exclusive lipstick "rosso alitalia" and the official make up look for the Alitalia crew.